Jonathan Schwartz

Do you know SUN is the only Fortune 500 company with a CEO that blogs? Jonathan has been blogging for quite some time. He took over as SUN's CEO in April this year from the legendary Scott McNealy. This guy is cool, young and eager to change things at SUN. This, ofcourse, is apart from the fact that he sports a very cool pony tail. I guess this also makes him the only Fortune 500 CEO to sport a pony tail. He has undertaken some serious measures to streamline the operations which includes laying off of around 5000 of its employees. Lets see if he can steer the company back to its lost glory.

Corporate blogging has come a long way. Gone are the days when blogging was considered a big taboo by the employers. More and more companies are encouraging their employees to blog. You can now see many people from comanies like Microsoft, Yahoo and even Google blogging away. I see two main advantages for the comanies:

1. It helps them have another channel to gather feedback on their products or services.
2. It greatly helps to change the perception. For example, Scobleizer's blog from microsoft helped a great deal to provide a human face to a company that was previously (and still) considered evil.

It will be interesting to see how this is going to evolve.